|
The New Straits Times (then known as The Straits Times) was first published seven score and nineteen years ago. The paper traces its roots to a weekly journal first printed on July 15, 1845. The first issue of the weekly did not resemble a newspaper that we are accustomed to. The Straits Times was an eight folio-sized edition and the entire front page clearly denoted that it was a journal of commerce and had nothing but advertisements on its front page. Tracing the 159 years of New Straits Times’ history, the newspaper has gone through tremendous changes to be the product it is today. Over the years changes were made to both the size and content of the paper. The paper has been in many formats, from being a folio-sized paper to short square format to a broadsheet and later to a junior broadsheet. Hence, on 1 September 2004 New Straits Times has break its 159-year-old tradition by publishing a compact version of the newspaper in the Klang Valley. With the great response from the readers New Straits Times compact has gone nationwide on 1 October 2004. Our objective is to reach out to both loyal as well as new readers who prefer the tabloid-sized daily to the broadsheet. New Straits Times in modern Malaysia has always been an authoritative newspaper. A paper that held itself responsible for the well-being and progress of the nation in all fields. So much so it has often been described as "The Newspaper of the Nation". Today, New Straits Times continues to be an influential newspaper addressed to the government and corporate sectors, the intelligentsia, and a growing audience of young professionals and students who form the leadership of tomorrow. Its strong conviction for stable, progressive nation building brings to its audience a rich editorial content that has garnered huge following of movers and shakers, and key decision makers, paving the way to a united and progressive Malaysia.
|